Our Ethics

Pure Pet Group’s responsibility statements

Raw material sourcing for the Wholesome Meal in a Bag and Wholesome Meal in a Tin range, Stagbar, and Natural Snacks range

The raw material to make Stagbars is sourced from naturally shed deer antler within the EU. We do not import from the USA and Asia. Pure Dog's Wholesome Meal in a Bag, Wholesome Meal in a Tin and Natural Snacks range are made from European meats.

Animal testing policy

Pure Pet Group does not invasively test its dog food or dog treats on animals.

Environmental report

As Pure Pet Group is internet-based, it is run as environmentally efficiently as possible, with minimal travel taking place. After careful research into packaging, we send our Stagbars to you in Degradamailers® and we also choose to use degradable packing slip sleeves on the front. Degradamailers® are 100% degradable, but not only that, they already contain 35% recycled plastic content, they can be recycled and so added to your recycling waste as normal. This means whatever happens to the bag, it will come at less cost to the environment. Click here for more information. We also reuse packing material sent to us. We print our marketing material and documents onto either recycled or FSC approved paper.

Our products are natural and do not contain artificial preservatives, colourings nor additives.

Ethical investment policy

Pure Pet Group is run by a responsible and caring management team and we believe in ensuring every aspect of the business is run as ethically as possible.